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Advertising is one of the oldest tools available to draw the attention of prospective customers towards products and services. What began as word of mouth promotion in the past, slowly matured to become the most widely used components of a firm’s promotional strategy. Depending on the product’s lifecycle, advertising may be aimed at creating awareness, arousing interest and pushing sales.

The most popular forms of advertising and the media used includes - TV (commercials) & Radio (Jingles) Advertising, Print Advertising (print ads), Commercial / Outdoor Advertising including - Advertising on Billboards, Hoardings etc. The role of Advertising Agencies in streamlining the Advertising Industry cannot be ignored.

However, in recent times, the newest form of advertising that has gained tremendous popularity is Online Advertising.

What is Online Advertising? To put it simply, Online Advertising refers to advertising that is done on the internet. Over the years, online advertising has gained centre stage and has become a major source of revenue generation.

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\\ tags: Advertising, Online Advertising

Several years ago Raphael Marketing searched and compiled what we believe is arguably the definitive list of the best press advertising headlines ever written. The advertisements that ran under these headlines sold hundreds of millions of dollars worth of products for the advertisers, and many of them continued to be used - unaltered - for close to three decades.

Although some of these headlines are a little dated now, their pulling power is undeniable. A headline is generally the single most important part of an advertisement. If your headline does not grab a readers attention, its unlikely they will ever get to read your copy. After all, how many advertisements do you ignore every day because they failed to “grab” you? Probably hundreds! Whenever we have to prepare advertisements for our clients and were at a loss for a good “grab”, we review this list to refresh our thinking and jog our minds. We have found it incredibly useful, and we hope you do too.

1. They laughed when I sat down at the piano - but when I started to play!
2. They grinned when the waiter spoke to me in French - but their laughter changed to amazement at my reply.
3. Do you make these mistakes in English?
4. Can You Spot These 10 Decorating Sins?
5. How a “fool stunt” made me a star salesman
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\\ tags: Advertising