Each visitor to your blog or website is a potential customer, and any changes you make to the overall site design, usability, or quality of content on your blog can create or damage the customer-client relationship. You want to avoid turning visitors away because of a poorly-constructed site or presentation, and set your sights on finding ways to boost traffic. Making yourself more discoverable is one part of “Search Engine Optimization” (SEO) techniques, and can help you reach the top rankings of search engines so potential visitors can find you after a simple search.
1. Increasing visitors requires both a technical approach and some direct marketing. You’ll want to start by making sure you are hosting the blog or website on your own domain; this makes it much easier for search engines to find, and also makes your URL much more credible. You can then use the URL name itself to promote it, adding a ‘www’ tag to your postings, e-mail signatures, and other information that you share on the web.
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