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Following Kevin Rudd’s tax bonus, Google Australia has released its own “stimulus package” aimed at helping Australian small businesses driving more sales online.

The offer consists in a free $75 credits on any new Google Adwords account created. If you are an existing advertiser, the offer does not apply but you are eligible to a Special Master Class seminar to improve the performance of your campaign.

Even if Google’s stimulus might be more targeted at increasing their customer base and generating good PR than a genuine act of charity toward Australian businesses ( read ITNews), it is still an interesting offer that many businesses will appreciate.

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\\ tags: Google Adwords, Stimulus Offer

Remember why Google AdSense became so popular in the first place? It was because the folks at Google had realized that flashing banners, animations and images don’t work that well in the context of a search result listing. Thus, they created very simple text-based ads that weren’t all that different from the search results itself; it worked great, and everyone (including Yahoo) had done pretty much the same thing.

Now, Yahoo thinks that this strategy has run its course, and they’ve introduced a new kind of search ads – Rich Ads. These enable publishers to add images, videos, and custom search boxes to their search ads – precisely the sort of thing that stopped working several years ago.

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\\ tags: yahoo

aaahh… adsense. Everyone’s favourite advertising program. Almost everyone who owns a blog/website has it. After all, anything that generates cash is most welcomed.

For those who aren’t so sure, you might ask, what is adsense?

AdSense is an advertising program run by Google. Website owners enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis based on website content. Though it’s pretty amazing how certain people can earn 4 figure income in a day through adsense, there are 2 BIG issues that come with it.

Click Fraud

If you are hated by certain groups for something controversial that you’ve said, you’re dead. There are certain groups of people out there who pick out websites that they disagree with and destroy the webmaster’s adsense income. All that has to be done is to click on the ads multiple times, say for example 100 clicks per person. A group of 3 is already enough to get your site’s adsense suspended.

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CTR stands for Click Thru Rate.
Suppose you have 500 visitors and 25 of them clicks on your ads, then your CTR can be calculated as:
CTR = (25/500)*100 = 5%

CTR is an important factor that can influence the earning potential of a website. CTR can vary across industry. For example the CTR in a Google Adsense forum may be low as the users are very well aware of the ads present and they tend to ignore them. But in your industry (food) we can hope that the users won’t be very much aware of ads. Again CTR depends on ad position, its color and some other factors like the size of the ad unit. If optimized, a CTR of at least 4 – 5 can be achieved.

So in your case, this will be the equation.
CTR = (clicks/1000)*100 = 5
clicks = 50
ie; you will have approx 50 clicks a day.

Now the pay per click will depend on your site’s content. You will have to use keyword research to find the good paying keywords in your industry (food) and write more pages on these keywords. You can drive traffic to these pages and monetize them better.
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\\ tags: Click Thru Rate, CTR

After a visitor clicks on a PPC published advertisement they should be taken to what is called a landing page. The landing page is the second thing that the visitor sees, since the PPC ad is the first, and should be built in such a way that it creates a good impression. Letting the visitor know what the site is about, what should be done and what is expected is a good way to develop the landing page. Having consistency from the advertisement to the landing page is another important step in the advertising scheme. Read on for more information about how to develop a great landing page that gives the visitor what they want to see.

Building consistency between the PPC published advertisement and the landing page is an excellent technique. After all the visitor believes that they are looking at something very specific because that is what the advertisement told them. Having pictures, information or other tidbits relevant to the advertisement will keep the visitor on the site. In fact the lack of consistency is a real sore spot for most visitors when they are looking at something completely different than what the advertisement was selling.

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\\ tags: PPC, PPC Publishing

There is no doubt these are the best two publisher programs offering website sharing revenue. Publishers over the years have concluded the main differences between these programs.

• Who Pays more?
  Publishers report that clicks that come from YPN ads can bring much more dollars on Pay Per Click, but they give low CTR(click through rate) due to low ad targeting. Yahoo Publisher network has a less sophisticated way to target ads due to your site content, resulting in a low CTR.
  By the otherside Google Adsense pays less per click, because of smartpricing, and will show regional ads and in that case PPC may depend on visitor IP. But Google CTR is higher because of relevant ad targeting.
  This means that visitors that will come to your Flower Site, which is using Google ads, will see ads showing Flower advertisments and probably click your ads. This might not happen with YPN because of low ad targeting.
• Can non U.S publishers participate?
  Google Adsense program is international and everyone from all over the world can have an account.
  On the contrary Yahoo Publisher Network accepts accounts either from U.S members or by invitation only. You are required to state your U.S address and your tax ID.
  There is no official announcement when YPN will become international or come out from their Beta version.

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\\ tags: Google Adsense, Yahoo Publisher, YPN

Yahoo Publisher Network is a program that enables you the option of earning revenue( monetizing) from your website just like Google Adsense by placing Yahoo ads on your website. Yahoo Publisher Network is in Beta version for the moment.

It is possible to apply for an account or getting started here:Yahoo Publisher network or see a simple tutorial about general notes of how does the Yahoo Publisher network works:Take a tour.

There are 3 simple steps to proceed with yahoo publisher network:

• Design your ad format size and layout to properly fill with your site.
• Copy the code and paste it into your website.
• Make money on qualified clicks.

Yahoo Publisher network allows you to put ads on RSS feeds which stands for “Really Simple Syndication”, and allowing your subscribers to see ads appending to your news feed and so making possible to monetize your RSS Feed. Ads placing in RSS Feed is compatible only with two platforms such as: “MovableType” and “WordPress”. To get instructions on how to set up your RSS feed for Ad showing check:Ads in RSS setup Guide.
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\\ tags: PPC Advertising, yahoo, Yahoo Publisher, YPN

Bidvertiser Publisher Network is a publisher/webmaster program similar to Google Adsense and YPN, for placing ads on your website space and paying you for valid clicks from your visitors. Advertisers make bids against each other advertisments and the highest bid advertisment will show on your website ad space.

How does Bidvertiser differ from other similar programs (e.g., Google, YPN)?
1. Other similar programs show your ads due to keyword and content targeting, while Bidvertiser allows you to choose ads shown on your website by your own desire.
2. The price-per-click price at other similar networks (Google, YPN) is based by keyword relevance, while Bidvertiser price-per-click is raised as your site popularity grows. If you have a high traffic website, your visitor clicks will make you earn more.
3. If you have a site with little or no content (Google ads are not allowed to show at no content pages), flash based sites, login secure web page, that fact would not affect ads shown on your website with Bidvertiser because of bidding-based-system. This is a system that accepts such all kind of sites.

If you want to get started: Join BidVertiser

Immediately after signing up you can start creating your own ads and pasting the html code to your website. Your website and the type of ad you choose must previously be approved by Bidvertiser team. You can put as many ads as you want on your website, while Bidvertiser offers different kind of ads such as: text ads, banner ads, inline ads, buttons, skyscrapers.

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\\ tags: Bidvertiser, PPC, PPC Advertising

Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture.

Creating your ads for AdWords Creating your ad copy is the single most important part of any ad campaign. You want your ad to stand out amongst the others and scream out ‘click me!’ If your add looks and says the same thing as everyone else users will simply pass it by.

Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche try to target your ads in regards to that niche. Properly targeted ads will almost always out-perform those directed at a general audience.

When creating your first ad be sure to fit in your main keywords either in the title or near the beginning of the body text. Say something to draw attention by using call to action phrases and words that provoke enthusiasm and response. Things like “ Save on DVDs,” “Get cheap stereos,” or “Join now for 20% discount,” etc. Just be cautious, if you advertise something that you don’t offer, Google will pull your ad. If your ad says you have something for free, you better have something for free listed on your landing page! Always be sure to follow Google’s Guidelines.

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\\ tags: PPC, PPC Advertising

For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite substantial. So why would anyone go to the trouble?

For quite some time now Google has been the primary source for web search. Nearly everyone who has ever use a computer has either used or at least heard of Google. But as the Florida update has shown us, free placements in the search engines are not as stable as we would like them to be. Sure after an algorithm change we can go back to the drawing board figure out the newest line of attack, re-optimize a site, and bring back that first page placement, but how much traffic and sales are lost as a result of the down time?

When it comes to most PPC campaigns you can be sure of one thing: Your rankings are stable. When you go to bed, you know that when you wake up the next morning you placements will still be there. Now, of course in many cases you may be out bid in overture and find your self slipping a couple of notches, but after a quick adjustment to your maximum bid, you’re back in contention. This is a far cry from the potentially months lost after slipping, in some cases off the charts, into the dark abyss of positioning into the thousands.

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\\ tags: PPC, PPC Advertising