Apr30
Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture.
Creating your ads for AdWords Creating your ad copy is the single most important part of any ad campaign. You want your ad to stand out amongst the others and scream out ‘click me!’ If your add looks and says the same thing as everyone else users will simply pass it by.
Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche try to target your ads in regards to that niche. Properly targeted ads will almost always out-perform those directed at a general audience.
When creating your first ad be sure to fit in your main keywords either in the title or near the beginning of the body text. Say something to draw attention by using call to action phrases and words that provoke enthusiasm and response. Things like “ Save on DVDs,” “Get cheap stereos,” or “Join now for 20% discount,” etc. Just be cautious, if you advertise something that you don’t offer, Google will pull your ad. If your ad says you have something for free, you better have something for free listed on your landing page! Always be sure to follow Google’s Guidelines.
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\\ tags: PPC, PPC Advertising
Apr30
For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite substantial. So why would anyone go to the trouble?
For quite some time now Google has been the primary source for web search. Nearly everyone who has ever use a computer has either used or at least heard of Google. But as the Florida update has shown us, free placements in the search engines are not as stable as we would like them to be. Sure after an algorithm change we can go back to the drawing board figure out the newest line of attack, re-optimize a site, and bring back that first page placement, but how much traffic and sales are lost as a result of the down time?
When it comes to most PPC campaigns you can be sure of one thing: Your rankings are stable. When you go to bed, you know that when you wake up the next morning you placements will still be there. Now, of course in many cases you may be out bid in overture and find your self slipping a couple of notches, but after a quick adjustment to your maximum bid, you’re back in contention. This is a far cry from the potentially months lost after slipping, in some cases off the charts, into the dark abyss of positioning into the thousands.
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\\ tags: PPC, PPC Advertising