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Alexa.com is a website that is used to give you information on traffic levels for your websites.  The Alexa rank is measured by the amount of users who have visited a website with the Alexa toolbar installed.  Alexa rank may be a bit inaccurate because the method of measuring a websites reach is by people who have the Alexa toolbar installed and visit your site and majority of people who have that installed are more tech savvy.  Therefore more tech savvy websites usually have a higher rank than other websites so the Alexa rank to an certain extent can be a bit inaccurate measure of traffic.

Now you may be asking why is it important to have a good Alexa rank?  Well there are many reasons why you would want to increase your Alexa rank however, the main reason why you want to increase your Alexa Rank is because advertisers and advertising services like ReviewMe and Text Link Ads use your site’s Alexa rank as a way to determine the worth of a link on your website.

So the question now is how can I increase my Alexa rank? There are a lot of ways to do this but the two main ways I have done this are:

• place a Alexa Traffic Rank button on your site
• install the Alexa toolbar or Firefox’s SearchStatus extension

By adding these two things to your website you will certainly see an increase in your Alexa rank.  And as mentioned before this is important because many advertisers still use this number to determine the worth of advertising and links on your website.   So try and constantly increase this Alexa rank and if possible get into the top 100k would be a good goal.  This is a goal of mine and I am slowly working my way towards it and will hopefully reach it in the next few months.

So consider these two ways of increasing your Alexa rank.  You won’t regret it!

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