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CTR stands for Click Thru Rate.
Suppose you have 500 visitors and 25 of them clicks on your ads, then your CTR can be calculated as:
CTR = (25/500)*100 = 5%

CTR is an important factor that can influence the earning potential of a website. CTR can vary across industry. For example the CTR in a Google Adsense forum may be low as the users are very well aware of the ads present and they tend to ignore them. But in your industry (food) we can hope that the users won’t be very much aware of ads. Again CTR depends on ad position, its color and some other factors like the size of the ad unit. If optimized, a CTR of at least 4 – 5 can be achieved.

So in your case, this will be the equation.
CTR = (clicks/1000)*100 = 5
clicks = 50
ie; you will have approx 50 clicks a day.

Now the pay per click will depend on your site’s content. You will have to use keyword research to find the good paying keywords in your industry (food) and write more pages on these keywords. You can drive traffic to these pages and monetize them better.
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\\ tags: Click Thru Rate, CTR

At the beginning of using Google Adsense, I think when people visit my blog, they will click on my Google ads and I will earn money. I used to believe that the more viewers visit my blog, the more money I can earn. So I just pasted the ad code into my blog’s template and waited for the huge amount of money come. Later I realized that without optimization, that’s impossible.  Below are some tricks to increase Google Adsense CTR that I get from my own experiences and from other bloggers’.

1. When use the ad code, you must make sure the ads that are appearing on your site are closely related with your content (adsense does this well). If your ads are not relevant, there’s small possibility that people will click on them.

2. Blending your ads with your website themes such as background’s color, links’ color, text display color…People often don’t click on your ads if they realize that they are going to click on an advertising link.

3. Use best performing ads such as 336×280, 300×250 or 250×250.These wide ads often work well on many different kinds of websites.

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\\ tags: Adsense, Adsense tips, CTR, Google Adsense, increase CTR, tips