Introduction
They say that if your web site has a bad opening headline you’ll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most important part of a web page, but what constitutes a good headline?
In today’s article I’m going to list the top 12 best direct response headlines ever created. How do I know these are the top 12 headlines ever? Simple. I read this article. I’ve written quite a few headlines over the last few years. Some worked and some didn’t. The headlines below have sold hundreds of millions of dollars of products over the last 50 years, and best of all you can adapt each of these headlines to suit your own business.
1. “They laughed when I sat down at the piano - but when I started to play!”
This is *the* most popular headline of all time. It has been used in direct marketing to sell millions of dollars worth of products, but what is it about this headline that makes people keep reading?
I think it’s the anticipation. As a reader you ask yourself “well, what happened when he sat down at the piano? Did they like what he played? What song did he play?”. This makes you want to keep reading to see exactly what “they” did when “he” started to play the piano.
Can you use anticipation to build curiosity in your headline?
\\ tags: Email Marketing, Headlines