Forms of Online Advertising
Advertising is one of the oldest tools available to draw the attention of prospective customers towards products and services. What began as word of mouth promotion in the past, slowly matured to become the most widely used components of a firm’s promotional strategy. Depending on the product’s lifecycle, advertising may be aimed at creating awareness, arousing interest and pushing sales.
The most popular forms of advertising and the media used includes - TV (commercials) & Radio (Jingles) Advertising, Print Advertising (print ads), Commercial / Outdoor Advertising including - Advertising on Billboards, Hoardings etc. The role of Advertising Agencies in streamlining the Advertising Industry cannot be ignored.
However, in recent times, the newest form of advertising that has gained tremendous popularity is Online Advertising.
What is Online Advertising? To put it simply, Online Advertising refers to advertising that is done on the internet. Over the years, online advertising has gained centre stage and has become a major source of revenue generation.
\\ tags: Advertising, Online Advertising